Great Marketing Sells Homes


When your home is represented by Ann Zinda and the Sotheby's International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby's name and gains exclusive access to highly qualified global clientele. See below how the Sotheby's International Realty brand is successfully connecting homes with buyers worldwide. We provide a comprehensive digital marketing strategy to sell your home. Our approach includes targeted Facebook advertising, email marketing, content marketing and personalized 1-to-1 outreach.

Below is and overview of some of the marketing we utilize when selling your home. For a free consultation and strategy session call/text or email me.



916.295.8880

Online Network


89% of all home buyers start their home search online. How your home looks online is the modern equivalent of Curb Appeal

Of course, not every agent can guarantee this kind of exposure. Our team of expert marketers knows the ins and outs of syndication. We have a strategic partnership with the Zillow Group which includes dozens of top online resources consumers use to search for homes. Sothbysresalty.com features homes for sale all over the world.

Only one real estate brand gives you that feeling. The feeling that you're in the presence of the world's best. In 2018 Sotheby's International Realty broke a new record, reaching $112 billion in global sales volume, and more than 1,000 offices in 72 countries.

Syndication starts with Sotheby's International Realty worldwide network of agents, sites and online partners.

 

  • Your home is first added to our local MLS (Multiple Listing Service) This reaches and alerts every agent practicing real estate in our area that your home is now for sale.
  • sothebysrealty.com then syndicates this MLS listing out to the sites illustrated in the diagram to the right.
  • Our strategic partnership with the Zillow Group ensures maximum exposure throughout the United States with over 80 million visitors monthly.
  • Our strategic partnership with Luxury Home Magazine exposes your home to thousands of luxury home buyers throughout the world.
  • Your home on sothebysrealty.com can be found by consumers around the world in 72 different countries
  • A personal property website designed to host your home's video/virtual tour is created and shared across all online portals and allows the consumer to really take a peek inside and experience all your home has to offer.

Print Media


The difference between average and extraordinary is found in the details.

Brochures are impactful, full of color and details and loaded with amazing photos showing of your homes interior and exterior excellence. Made of card stock art paper and matched with striking graphics your home is guaranteed to stand out against the crowd.

Ordinary flyers aren’t even guaranteed when listing with others. Your home deserves more. Flyers are cheap, wasteful and often NOT FOUND. Whereas we take the time to create an extraordinary brochure that will be filled with professional photos of the interior and exterior of your home. Each home has a story to be told and through graphic art and photos we strive to share your homes story to the next potential owner(s).

 

With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic partnerships, social media traffic drivers, and video content publishing. The Raudelunas Group partnered with Nick Sadek | Sotheby's International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Vanity Fair, and more, due to their international impact and commitment to innovation. The goal: connect your property with a global consumer. Our strategic global media plan aligns your property with relevant and influential media partners, driving brand awareness and traffic to RGroupSells.com and the SothebysRealty.com websites. 

Video


We believe one of the best ways to capture prospective home buyers is to create cutting-edge content for engagement. We'll create a beautiful webpage to feature your home in a way that makes it stand out from the crowd.  HD4K video captures every detail, Matteport walkthrough tours allow potential buyers to inspect every inch of your space, and ariel HD drone photography captures the property and neighborhood of the home.  Every sale begins with a story.


EVERY HOME HAS A STORY


Every home has a story… "we like to be there to tell it with our words and our marketing. We tell your homes story to captivate potential buyers by sharing special moments and unique features that each property has, allowing them to envision themselves in the home."

People have forgotten how to tell a story. Stories don’t have a middle or an end anymore, they usually have a beginning that never stops beginning

Your home has a unique story to tell, and The Raudelunas Group partnering with Sotheby’s International Realty offers the opportunity for clients to share this narrative through the media. Our experienced public relations and communications team leverages strategic media relationships for local, national and international exposure of our most significant properties. Notable listings take center stage in an array of revered publications, capturing a wide audience.

Just a simple expression, a dip in the pool, a stroll through the acreage, movie night from the in-home theatre, a chef's party from the gourmet kitchen or a wine tasting from the cellar are stories to be told.

The world’s most extraordinary properties deserve the world’s most extraordinary marketing. With innovative solutions for today’s digital landscape, The Raudelunas Group and Nick Sadek | Sotheby’s International Realty reach consumers via social media, industry-leading mobile applications, high definition video, targeted email, and a state-of-the-art virtual reality platform.


Every Home Has A Story, We would Love To Tell Yours.

They are as vast and varied as the world is wide. But they all start with inspiration, and inspiration starts with our surroundings. That's what home is. Family. Friends. A sense of place. An amazing view. It is all part of what makes a space a home because your home is where you truly live. As a leading real estate agent, I understand that your best life begins with a home that inspires you.

-Ann Zinda

Social Media


We harness the power of social media to connect your home with the savviest online viewers. Your property is displayed on a global stage across multiple platforms, including Facebook, Instagram and Twitter, as well as the Sotheby’s International Realty® YouTube channel, which is ranked the No. 1 real estate channel worldwide. We also combine social media and original content to produce the Extraordinary Living blog, which explores design trends, market research and luxury lifestyle news — all of which drive traffic to, and generate interest in, your property.


DYNAMIC BLOG AND SOCIAL MEDIA


Social media is not about posting your home for sale on Facebook. It's about strategically educating the social audience to buy into what your home's story is. Demonstrating the love for all the things that makes your homes story so unique.

The essence of social media is knowing your audience and engaging them in something they love…

As Premier Agents partnering with Top Social Media Real Estate sites, understanding the many different platforms is important to understanding the audience and how each delivers a different result. From Instagram, Twitter, LinkedIn, Pinterest, Google+ and Facebook we take each story about your home and present it in a unique and appealing way to attract the most audience. We measure our influence in the thousands each week. We track our results and deliver winning numbers back to you. In today’s competitive environment, social media is a game-changer. It is not uncommon for the buyer to come directly as a result of having found the story of your home online.

Just a few unique ways we thrive in the social world of marketing. Storytelling is the most effective way to reach your buying audience. We must capture the imagination and allow the consumer to vividly see themselves in their new home.
  • Every listing is promoted via storytelling and sharing the unique aspects of your home.
  • Daily posts throughout our social network are designed to create excitement and engagement.
  • A strong call to action signals are strategically placed in each of our ads to ensure we capture those interested.
  • We promote open houses to target specific audiences that deliver results.
  • We spend thousand on promoting your home online through our blog and social network.
  • We post your home's story online through many platforms including our own YouTube channel.

Let's Do This



HISTORY

Born of the storied London auction house, the Sotheby's International Realty Network continues a centuries-old tradition of exceptional service and astute valuation of the finest, and most beautiful, most unique properties in the world.

KNOWLEDGE

Whether it's the visionary architecture, the stunning location, or the meticulous detail in a hand-carved banister, we have found that truly extraordinary homes are different at every level, and they require real estate services that are, as well.

REACH

We take great pleasure in discovering and bringing to life all the things that make a home unique. And we take great pride in using our considerable experience, resources, and global connections to artfully unite these special places with those who will cherish them as we do.

GLOBAL

When a home is represented by a Sotheby's International Realty brand, it is presented to a highly qualified global clientele through exclusive channel and relationships. Our proprietary network of residential brokerage companies is located in 70+ countries worldwide, making Sotheby's International Realty a truly global real estate brand.


2,000+

Trusting Clients

$1 Billion+

In Luxury Sales

5 Star

Client Reviews

Top Luxury Sales

Sacramento, Placer & El Dorado Counties

Sell With Ann Zinda


Use the form below to connect with Ann Zinda and the Sotheby's Realty Tream to sell your home. We offer a free no obligation consultation and strategy session to discuss how we can quickly and efficiently get you top doolar for your property. It all starts with your homes story. Let's Do This!




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    Reviews


    Ann is very knowledgeable and very professional. As a realtor she knows her stuff and she was very helpful to my family. She dedicated time to show us different homes and was very patience until we found the right one. She was great at negotiating for us to get the home.we really wanted. My family is very greatfull to her for her hard work and for her expertise in real state business. I will defenatly recommend her 100 percent. She made it possible for us to buy the home we really liked she was such a blessing for my family. Awesome Realtor



    -Lisa Sommerson